Sunday, 19 February 2012

L'Oreal Hair Expertise Review and Competition

L'Oreal's new Hair Expertise range of premium, non-sulphate hair products has been designed to provide a gentle cleansing system with a myriad of botanical oils to nourish and protect even the most over processed hair. I was lucky enough to be invited to try out the range prior to its release and have been faithfully using it ever since!

If you want to be one of the first in the UK to try the range scroll down to the end for details of a competition to win 1 of 1000 full size shampoos and conditioners!
These non-sulphate shampoos and conditioners smell amazing and surprisingly lather really well to leave the hair feeling clean, smooth and silky. I am often wary of products that claim to be sulphate free as they can sometimes be difficult to use (due to the lack of lather) and can leave the hair very tangled and coarse. This range feels very gentle on the hair - foaming and being easy to rinse out - without leaving behind any unwanted residue.
The Hair Expertise collection is made up of a selection of shampoos, conditioners, serums, mists and masks grouped into three main categories:
  • EverPure - Colour Care and Moisture/Smoothing/Volume, infused with rosemary, juniper and mint botanical oils. EverPure protects the hair's hydrophobicity making it more resistant to external aggressors, like water, which help to maintain colour vibrancy.
  • EverSleek - Smoothing and Intensely Nourish/Moisture, infused with botanical sunflower extract. EverSleek is designed to combat coarse and frizzy hair and provide it with 48 hour anti-frizz protection.
  • EverStrong - Reinforcing and Vitality, infused with rosemary and juniper botanical oils. EverStrong is designed for fragile and brittle hair to increase strength and leave it feeling full of life.
The lovely Chris Appleton (BBC3’s Young Hairdresser of the Year) from the L'Oreal Professionnel team was kind enough to assess my hair and recommend the right products to suit my slightly overprocessed, long, coloured and frizz prone locks. He said that despite all the abuse my hair was quite healthy and strong, but due to its length needed an extra infusion of moisture. He therefore recommended the EverPure Colour Care and Moisture range, which is designed to leave hair nourished, smooth, soft and shiny. I was then allowed to try the products straight away to see how they would work for my hair...

 The charming Chris and I after my wash and blow dry.

As you can see the shampoo and conditioner worked wonders on my hair leaving it smooth and soft, yet bouncy and full. I absolutely loved this range and have been using it ever since.

Given that the Hair Expertise range falls into L'Oreal's premium products I was pleasantly surprised at the price. The shampoos and conditioner retail at RRP £5.99, while the indulgent masks are £6.99, the UV filter protective mist is £6.99 and the serums £7.99.

Hair Expertise will be launching in Boots later this month. However, if you can't wait till then and want to be one of the first in the UK to try the range you can enter their Facebook competition here to win 1 of 1000 full size shampoos and conditioners.

Will you be entering the competition? What do you think of the new Hair Experise range? Do you look out for non-sulphate products for your hair? xxx
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