Friday, 25 February 2011

Rimmel Glam’ Eyes Eyeshadows Campaign

I wis I had known about this... looks like so much fun!

For the launch of their new eye shadow range, Glam’ Eyes Eyeshadows, Rimmel London wanted to do something a little different. Their new product launch encapsulates young, vibrant, London inspired colour and Rimmel London wanted their advertising to reflect this.

In September 2010 they set out on a mission - to find real girls who love Rimmel London to star in their latest campaign; covering TV, Press, instore and online. Fans were invited to enter the competition online for the chance to be the next face of Rimmel London.

The girls were then invited down to London in November to shoot the campaign which goes live on national TV on 24th February 2011. Check out the sneak peek video behind the scenes below :).

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