Tuesday, 15 March 2011

River Island Jeans Swap

What a brilliant idea! The lovely people of Liverpool were definitely brave in bearing all for charity! 

To celebrate Denim Week River Island held a fantastic event last Friday for charity Fashion Targets Breast Cancer. Over 150 locals stripped off in the street, donating their old jeans or trousers, and walking away wearing a brand new pair of River Island jeans. Those who took part in the swap were encouraged to donate their old jeans to Fashion Targets Breast Cancer, and over 112 items were collected for the charity on the day. 
 
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