Few people know that Max Azria is the incredible designer behind the iconic Herve Leger bandage dress, but it will come as no surprise that his new fragrance embodies the playful, fun and modern essence of his BCBGMAXAZRIA ready to wear fashion brand.
The BCBGMAXAZRIA perfume* is exquisitely feminine, young and perfect for the summer. A spritz of the perfume opens with a mouth-wateringly edible flourish of juicy wild strawberry, black cherry and kir royale, introducing the playful and flirty nature of the fragrance. A chic floral symphony is at the heart of the scent – violets and
jasmine bring fresh sweetness while the rare, ethereal lily of the
valley and rose give delicate and feminine hints. Completing the aroma
are the dry notes of heady musk, rare orris flower and creamy sandalwood.
I absolutely adore the girlie, pink packaging, especially the ruffled lid - a transformation of the BCBCMAXAZRIA butterfly logo into petals.
BCBCMAXAZRIA is £44 (RRP) for 50ml EDP or £56 (RRP) for 100ml EDP and is available in Debenhams here.