Thursday, 23 July 2009

How very naughty MAC!!

Those of you who read temptalia may know that the recent MAC Colour Craft collection promotional image was done using Ben Nye eyeshadows (full post can be found here).

However, I just stumbled upon this face chart
Apparently to achieve this look:


Use 222 Blending Brush to highlight under the left brow with Passionate Eye Shadow. Blend Fresh Green Mix Mineralize Eye Shadow (solid shade) through the inner and centre of eyelid with 252 Large Shader Brush. Use Smolder Eye Kohl to intensify the waterline, and follow with Rapidblack Penultimate Eye Liner on both upper and lower lashline. Use 219 Pencil Brush to blend Passionate Eye Shadow under lower lashline, diffusing the line outward for an airbrushed effect. Begin design on the left eye by using 242 Shader Brush to shade a circle of Natural Flare Mineralize Eye Shadow at the browbone. Switch to 219 Pencil Brush to shade a circle of Fashion Patch Mineralize Eye Shadow at the temple... and so on.

Hmmm... there is no way that fresh green mix will ever give you a vibrant green, and I can certainly say the same for fashion patch, which I have been desperately trying wet to get more pigmentation.

I fully understand that an artist hired for a shoot can use whatever products they wish, but why then do MAC publish this face chart on the website and so blatantly lie? For such a well known brand, with a massive following, this seams rather a cheap trick to use to promote new eyeshadows that thruthfully are poorly pigmented and certainly nothing to write home about ;).

What do you guys think? Is MAC just doing what all other companies do or have they really missed the plot this time?
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