As my hair has been long and coloured for many years I am always on the lookout for gentler ways of washing it to ensure it doesn’t become dry and frizzy. I am a big fan of cleansing conditioners as they don’t strip your hair of natural oils, so when I was offered the new HIF (Hair is Fabric) range to review I jumped at the opportunity.
Hair really is like fabric. It’s made up of dead cells that can’t be repaired. The most effective way of achieving healthy hair is simply by preventing it’s fibre from being damaged in the first place. HIF is designed to be akin to dry cleaning for hair….only with water!
The HIF range of 15 Cleansing Conditioners has been formulated to fully cleanse using Fractionated Cleansing Particles that do not strip the natural oils from the hair and scalp. The unique particles bind only to dirt and leave the hair fabric alone. This allows for all impurities to be fully removed and rinsed away without stripping or damaging the hair.
A first-ever Fabric Depositing Technology has also been included to deliver next-generation active ingredients effectively to the deepest parts of the hair. This technology is used in the textile world to deposit dyes into fabrics and stop them from being rinsed away through consistent washing. Most haircare products target only the cuticle, leaving a superficial healthy look, but no long-term benefits. HIF’s delivery technology allows actives to remain anchored to the cuticle, even through washing, thus facilitating the penetration of ingredients into the deepest parts of the hair. Thanks to nourishing and conditioning ingredients such as Hyaluronic Acid, Exotic Oils and Precious Rock extracts hair will become stronger, shinier and smoother with each and every wash.
Unlike most cleansing conditioners, which do not foam, HIF offers an exaggerated foaming feeling by creating a unique fake foam (in seven of its formulations).
The collection includes:
I love that the range has so many different formulations so you can really target your hair’s needs. I chose the Red Hue Support (as red is the most tricky colour to maintain) and Anti-Frizz Support to try to keep my hair under control during these humid Summer days. These cleansing conditioners do not foam, but feel very rich and creamy. Personally, I don’t mind the lack of foam as I simply wet my hair, massage the conditioner through and leave it for a few minutes before rinsing thoroughly.
The Red Hue Support was very red when it came out of the tube. As my hair is long I felt like I had to use a lot to saturate the hair on my first wash, but this may be a testament to how dehydrated my hair was as it seemed to suck up all the product. It did take a while to rinse out the conditioner as it is very pigmented and I did feel that some deposits were left on my hair so it felt a little heavier than usual, but the colour looked visibly better. The next time I used it I applied less to the root area and this prevented my hair from being weighed down, but still gave the benefits of hydration and kept my colour vibrant.
The Anti-Frizz Support is a slightly lighter formulation, while still being moisturising and caring for the hair. Once again I concentrated it on my mid lengths and ends and it rinsed out well leaving my hair soft and smooth with a really long-lasting scent.