Thursday, 16 May 2013


With the release of The Great Gatsby I can definitely see that roaring 20s fashion is firmly back on the map. This is not an era I am overly familiar with, but I do love the eccentricity of the flapper girl and the confidence with which women embodied it while becoming more liberal in their attitude to life and their approach to beauty, style and fashion.
Rather than concentrating on the fashion I thought it would be interesting to look at other aspects of beauty at the time, namely fragrance.Chypre fragrances, characterised by the contrast between the fresh citrus accord and the woody-oakmoss fond, first launched in 1917 and were representative of elegance, sophistication and seduction; instantly synonymous with the Roaring Twenties. Polaire is a new chypre fragrance from Yardley that evokes the carefree 20s era, while bringing it into the modern age and making it accessible to all.

Polaire opens with a fresh, fruity green top note of pear and freesia followed by a spicy floral heart of blooming rose, ginger and pink pepper, enhanced with a very sensual, powdery base note of patchouli and amber. The fragrance is enticing, yet uplifting and energising, while still being romantic and feminine.

As ever the Yardley fragrances are created using the finest premium ingredients, but at prices that make it available to all. The Polaire eau de toilette is £19.99, available from Boots, Lloyds, Morrisons, Sainsbury’sand online at

Have you tried Yardley's Polaire? Are you a fan of 20s fashion?

1 comment

  1. I need a new perfume so badly, this looks like a really lovely fragrance! I'm a massive fan of 20s fashion too - I have just posted a look inspired by 20s beauty!


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