Guerlain La Petite Robe Noire

Guerlain always strikes me as a very traditional fragrance house, being among the oldest in the world. The House of Guerlain was founded in 1828, when Pierre-François Pascal Guerlain opened his perfume store at 42, rue de Rivoli in Paris. As both the founder and first perfumer of the house, Pierre-François composed and manufactured custom fragrances with the help of his two sons, Aimé and Gabriel. Through continued success and the patronage of members in high society, Guerlain opened its flagship store at 15, rue de la Paix in 1840, and put its mark on the Parisian fashion scene.

La Petite Robe Noire is the latest in over 300 fragrances created by Guerlain. I feel that it really brings this amazing perfumer into the modern era with a wearable fragrance that I think will appeal to multiple generations. The scent begins with fruity and floral notes that develop into a sweet and creamy finish with essences of vanilla, Tonka bean, iris and patchouli.

"Like the cut of a dress, my fragrance is shaped with all of Guerlains’ finesse. Its simple signature enhances and romances several exceptional materials in a bold overdose. Black cherry blinks the first wink. It is illustrated by a clever blend that extends exquisite almond and delicious berries. The second wink takes place as rose enters the stage. Finally, the shadowy temptations of licorice and smoky black tea reveal more of me and lead to irresistible seduction. For the ultimate temptation, the entire creation is wrapped in Guerlinade. Fresh, enigmatic and exhilarating… Mischievous and captivating… I am the warm spark beneath the sweetness. I am absolutely essential and utterly irresistible. I am the chic and very seductive, perfumed creation by Guerlain."

La Petite Robe Noire is available in Selfridges here with 30ml retailing at £42.

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