Polaire

With the release of The Great Gatsby I can definitely see that roaring 20s fashion is firmly back on the map. This is not an era I am overly familiar with, but I do love the eccentricity of the flapper girl and the confidence with which women embodied it while becoming more liberal in their attitude to life and their approach to beauty, style and fashion.

Rather than concentrating on the fashion I thought it would be interesting to look at other aspects of beauty at the time, namely fragrance.Chypre fragrances, characterised by the contrast between the fresh citrus accord and the woody-oakmoss fond, first launched in 1917 and were representative of elegance, sophistication and seduction; instantly synonymous with the Roaring Twenties. Polaire is a new chypre fragrance from Yardley that evokes the carefree 20s era, while bringing it into the modern age and making it accessible to all.

Polaire opens with a fresh, fruity green top note of pear and freesia followed by a spicy floral heart of blooming rose, ginger and pink pepper, enhanced with a very sensual, powdery base note of patchouli and amber. The fragrance is enticing, yet uplifting and energising, while still being romantic and feminine.

As ever the Yardley fragrances are created using the finest premium ingredients, but at prices that make it available to all. The Polaire eau de toilette is £19.99, available from Boots, Lloyds, Morrisons, Sainsbury’sand online at www.yardleylondon.co.uk

Have you tried Yardley's Polaire? Are you a fan of 20s fashion?

Yardley London Royal Diamond

Yardley is a brand that celebrates its British heritage. Having started making scented soaps in 1770 Yardley is proud to still manufacture its products in England and be cruelty free. To celebrate the Queen's Diamond Jubilee they have released a special fragrance - Royal Diamond*.

Royal Diamond is described as a sophisticated, sparkling fragrance opening with a touch of pear and bergamot surrounded by a subtle note of honey, with a delicate romantic floral bouquet at its heart of rose, peony and lily of the valley, enhanced with a soft, woody and vanilla base.

Just like it's simple, fuss free packaging this floral fragrance has a subtle, delicate, clean scent. It would work well as a summer fragrance as it's not too intoxicating or sweet, with the pear and bergamot notes keeping it light, while the rose and peony add smoothness.

To celebrate the Queen's Diamond Jubilee Yardley are offering customers 25% OFF all of the products in each of their fragrance ranges. The Royal Diamond fragrance is available in a Deodorising Body Fragrance (Special price of £1.87 here) and Eau de Toilette (Special price of £7.49 here).

*PR Sample

Yardley Florals

Though the sun has been a little shy this April nothing can evoke Spring like flowers so when I spotted this beautiful floral advertising campaign by Yardley I just had to share it with you all!

This is Yardley's first advertising campaign in over 15 years and I think they have really brought a traditional brand to the forefront with these absolutely stunning, modern, yet classic images.

These incredible dresses were created by Petra Storrs using white crepe, covered in silk flowers. The video below shows how they were made, as well as some behind the scenes footage featuring makeup and hair!

The perfect depiction of the English countryside - rich in colour, texture and beauty sprinkled with a little rain ;). xxx